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Colloquium Archive

Rashid Robinson

Name: Rashid Robinson, Education Policy Studies

Presentation Title: "Building a Picture of Success: The Ad Council and The United Negro College Fund’s Ad Campaign, ‘A Mind Is A Terrible Thing to Waste’"

Date: October 21, 2004


Drawing upon historical materials from the Ad Council archives as well as Deborah Brandt’s ideas regarding literacy sponsorship, Rashid will work to situate the United Negro College Fund’s ad campaign within a context of other literacy campaigns, and explore some of the social and political implications of the images and text presented.