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Colloquium Archive

Rosalie Warren Yezbick

Name: Rosalie Warren Yezbick, Department of English

Presentation Title: "Shuffling Cards: Baseball Cards as an Evolving Mode of Technical Communication"

Date: November 14, 2002


This presentation assumes that baseball cards are a viable genre of technical communication and that their design, distribution, and reception are worthy of serious academic activity. Drawing on the work of Benjmaine (1988), Bloom (1997), Bolter and Grusin (2000), Jewitt and Van Leeuwen (2001), Kress and Van Leeuwen (1996, 2001), and Winsor (2000), this presentation will trace some of the changes in baseball card design from the 1880s to the present, with a critical eye toward the methods and modes of representation that they encompass. This presentation will also consider the influence of the world wide web on baseball marketing and reception, and probe this more recent phenomenon for whatever insights it may yield into the future of baseball card design and, more broadly, into our understanding of the relationship between media and representation.